Mumbai, 31 July 2025 : Under 25, the flagship youth platform from Collective
Artists Network, has officially crossed one million downloads, a major
milestone in its mission to build a digital world where students feel seen,
heard, and celebrated.
Designed for Gen Z, the Under 25
app combines content, community and gamified experiences in a manner that is a
reflection of the way young people express themselves online. With more than 400,000
monthly active users, it has become more than an app, it’s what students across
the country turn to on a daily basis to create, connect and earn and feel like
they’re part of something bigger.
“What excites me most is how quickly this has
grown, not just in numbers, but in energy,” said Jeel
Gandhi, CEO of Under 25. “From students discovering new
interests to finding their voice through content or showing up to events across
the country, this isn’t just user growth, it’s real community. We’ve built
something that belongs to them, and they’re building it with us.”
To date, the app has helped more than 1,50,000
students and conducted more than 600+ events in 25+ cities among them, 87
virtual events since its launch. So far students have written more than 2.5
million pieces of content on the platform, making it one of the most active
creative communities in the country.
“This is the largest youth cohort India has ever seen, they are digitally
native, culturally aware, and deeply expressive,” said Vijay
Subramaniam, Founder & Group CEO of Collective Artists Network. “Under
25 has done what few platforms have managed to do: bring this generation
together in one place, on their terms. It’s not just an app, it’s a cultural
engine built for the future of India.
Under 25 has also collaborated with 350+ brands,
connecting them with youth audiences through digital storytelling, grassroots
engagement, and peer-driven influence.
Adding to this momentum is the return of its
signature in-app campaign, The Leaderboard. After a successful debut season
that rewarded 100 students with prizes, Season 2 launches this August. Titled
“Joyride Through the Universe”, it encourages students to explore the app’s
full potential, from content creation and event participation to in-app
missions and rewards.
With 1 million downloads now behind it, Under 25 is
looking ahead with plans to grow across Tier 2 and Tier 3 cities, deepen
community-building features within the app, and unlock new brand collaborations
that create more real-world opportunities for India’s students.
