The last mile mobility through
empowerment of women that provides their independence and financial freedom.
While reducing environment pollution of air and noise in the city.
Chennai:
1ST
August 2025 : Project
Malar, an initiative powered by RNTBCI (Renault Nissan Technology &
Business Centre India), is redefining women’s empowerment through action,
mobility, and sustainability. The word Malar means
“bloom” in Tamil—and this initiative is committed to nurturing 20
courageous women in Chennai and Chengalpattu to blossom into independent
earners and leaders in their communities.
In a bold step
toward inclusive development, RNTBCI is proud to support and fund the journey
of these carefully selected women, who were chosen through a thoughtful process
involving questionnaires, declarations of commitment, and community engagement.
Each beneficiary
undergoes a rigorous training program that includes:
·
Driving and traffic
safety
· Financial
literacy and savings habits
· Customer
service and micro-marketing
· Map
reading and navigation
· Cybersecurity
awareness
Upon successful
completion and receipt of their driver’s licenses, each woman will be equipped
with an electric auto-rickshaw (E-Auto), transforming them into self-sustaining
entrepreneurs. For the first 18 months, they will receive continued mentorship,
income tracking support, and financial guidance to help them earn a minimum of
₹16,000 per month.
To foster long-term
economic independence, each participant opens a dedicated bank account linked
to UPI services and is encouraged to deposit ₹1,500 monthly, cultivating a
savings corpus and financial discipline over the program duration.
Notably, Project
Malar also aligns with RNTBCI’s environmental goals, promoting cleaner urban
mobility through electric vehicles, which reduce both air and noise pollution
in densely populated areas.
This initiative is
part of RNTBCI’s broader commitment to Mobility as a Service (MASS)—creating
transformative, last-mile solutions led by women at the forefront.
“At Renault
Nissan Tech, we believe true progress comes from both innovation and inclusion.
Project Malar reflects our commitment to empowering women through mobility,
sustainability, and economic independence. One of our key CSR pillars is ‘Our
Neighbourhood’ – where we aim to support and build self-sustained communities
around us. Through this initiative, we are excited to help 20 selected women to
learn new skills and provide them with E-Autos, creating new opportunities to
earn and grow,” said Debashis Neogi, Managing Director, Renault Nissan
Technology & Business Centre India.
I congratulate and
appreciate Renault Nissan Tech for the Project Malar. It is a thoughtful
project in empowering women. I wish the women receiving these E-autos a very
best for their future. Ms. Sneha D. Collector of Chengalpattu.
