Mumbai,
5th March, 2026 : SBI General Insurance,
one of India’s leading general insurance companies, has announced acclaimed
actor Pankaj Tripathi as its Brand Ambassador and unveiled an integrated brand
campaign ‘Chuniye Bharosa, Apno Sa’. The association unites a
personality known for credibility and authenticity with a brand rooted in trust
and transparency. Pankaj Tripathi’s grounded persona makes him a natural
embodiment of the brand’s core promise – “Trust” that feels personal and
reassuring.
The
brand has launched a new health insurance film as part of its ‘Chuniye Bharosa, Apno Sa’
campaign, highlighting its promise of being a trusted partner in safeguarding
families. The campaign is rooted in the belief that true assurance is built
through quiet, everyday acts of care, the small, consistent gestures that
reflect responsibility, protection and unwavering support.
Featuring
Pankaj Tripathi, the film presents him as a quiet pillar of strength within his
family who is deeply attuned to their needs and expressing care through
thoughtful, everyday actions. His presence reflects responsibility, empathy and
steadfast commitment, qualities that strongly resonate with Indian households.
The narrative mirrors SBI General Insurance’s role as a constant source of
protection, standing by families with confidence and care when it matters most.
The film has been conceptualized and executed by TBWA Lintas.
This
philosophy is increasingly relevant in today’s healthcare landscape. In an
increasingly uncertain environment, rising medical costs and growing health
awareness have made comprehensive health insurance a vital pillar of financial
planning. SBI General Insurance is focused on making the category more
meaningful, by integrating product innovation, technology, and offering
transparent claim settlements.
Speaking
on the collaboration, Mr. Naveen Chandra Jha, MD & CEO, SBI General
Insurance, said, “India is witnessing a clear shift in how
families approach healthcare and financial security. With rising medical costs
and increasing health awareness, comprehensive health insurance has become
essential rather than optional. Through the ‘Chuniye Bharosa, Apno Sa’ campaign
and our partnership with Pankaj Tripathi, we aim to raise awareness about the
need for proactive health protection while reinforcing our commitment to making
insurance simple, accessible, and responsive to the evolving needs of Indian households.”
Mr.
Pankaj Tripathi, Brand Ambassador, SBI General Insurance, said, “I
am thrilled to be associated with SBI General Insurance, one of the strongest
brands in the General Insurance industry as their brand ambassador. What truly moves me is the brand’s unwavering
commitment to providing protection and the trust that it has among the
customers. What touched me to the core is the campaign’s heartfelt narrative,
‘Chuniye Bharosa, Apno Sa’ – a promise that radiates warmth, deep
responsibility, and an unbreakable sense of family and belonging. Through this
film, the brand is igniting nationwide awareness about the critical necessity
of health insurance, ensuring families across India are protected when it
matters most.”
Mr.
Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, further
added, “We are delighted to welcome Pankaj Tripathi
as our Brand Ambassador and to be the face of our new brand film. The film celebrates the quiet heroism of the common
man, who does everything to improve the quality of life for his family as does
SBI General Insurance to provide protection via Health Insurance.”
The
comprehensive integrated campaign will be amplified across Print, TV, OOH, OTT
platforms, and social media platforms. Leveraging compelling storytelling, and
sustained engagement initiatives, the Company aims to take the campaign
“Chuniye Bharosa, Apno Sa” to audiences across the country. This integrated
approach is designed to strengthen brand recall, deepen emotional connect, and
reinforce SBI General Insurance’s position as a dependable partner in financial
protection.
View
the film at –
YouTube:
https://youtu.be/TUGiZGDf5ew?si=PFcOv03v0qZnyqY_
Instagram:
https://www.instagram.com/reel/DVXmM6aiFzk/?igsh=N3FlZ2E5aGNmYWww
Facebook:
https://www.facebook.com/share/r/17NYjZTCGf/?mibextid=wwXIfr
X:
https://x.com/sbigeneral/status/2028340040972247146?s=46
Media
Contacts:
SBI General Insurance
Aparna Mehrotra | AparnaMehrotra@sbigeneral.in | +91 99696 23947
Adfactors
PR
Jyoti Tanwar | jyoti.tanwar@adfactorspr.com | +91 98199 10523
About SBI General Insurance
SBI General Insurance, one of the
fastest-growing private general insurance firms, backed by the robust support
of SBI, upholds a legacy of trust and security. We position ourselves as
India’s most trusted general insurer amidst a dynamic landscape. Since our
establishment in 2009, our expansion has been substantial, growing from 17
branches in 2011 to a nationwide presence in 146 branches. In FY 2024-25, SBI
General Insurance reported a Gross Written Premium (GWP) of INR 14,140 crores,
recording a YOY growth of 11.1%.
The company received numerous prestigious
accolades, showcasing its excellence across various domains. Key honors include
being named as the Domestic General Insurer of the Year – India and Claims
Initiative of the Year – India at Insurance Asia Awards 2025 Singapore, Large
General Insurance category at the Mint BFSI Summit & Awards, the 3rd
InsureNext Awards 2024 for Best Claims Settlement, and India’s Best General
Insurer of the Year at the 7th Insurance Conclave Awards. At the India
Insurance Summit & Awards 2024, the company secured titles for General
Insurance Company of the Year and Leading Implementer of Analytics Technology
in Insurance. Additionally, it was honored as the Best BFSI Brand at the ET NOW
Best BFSI Brands Conclave 2024 and included in BW BusinessWorld’s India’s Most
Respected Companies. Certified as a Great Place to Work in 2024, the company
also excelled at the ETBFSI Exceller Awards 2024 with recognition for Best
Claims Management in Insurance and Best CSR Campaign of the Year, further
highlighting its commitment to social responsibility and innovation.
With a team of over 9,000+ employees and
our multi-distribution model covering Bancassurance, Agency, OEM, Broking,
Retail Direct Channels, and Digital collaborations, we are committed to
providing both Suraksha and Bharosa to all our consumers. Leveraging a vast
network that includes over 22000+ SBI branches, plus agents, financial
alliances, OEMs, and digital partners, we extend our services to even the most
remote areas of India. Our offerings cater to Retail, Corporate, SME and Rural
segments, and our diverse product portfolio ensures accessibility through both
digital and physical channels.
