Mumbai, 5th August
2025 : Piramal Realty recently concluded ‘Weekenders at Piramal Vaikunth’, a
six-weekend experiential campaign aimed at showcasing the spirit of community
living through curated on-ground experiences for residents, homeowners, and
prospective buyers. Held at the brand’s flagship mixed-used development Piramal
Vaikunth in Thane, the campaign received a tremendous response, offering a
first-hand look into the integrated lifestyle envisioned at the township.
The initiative
featured six themed weekends—Wellness, Energy, Biophilia, Entertainment,
Culinary, and Creativity—each designed to foster connection, wellbeing, and
community interaction. Activities ranged from guided yoga and fitness sessions
to nature trails, culinary workshops, live performances, and hands-on art
experiences for all age groups.
More than a product
showcase, ‘Weekenders’ became a platform for deeper community engagement. The
Biophilia Chapter, for instance, included a nature trail at Sanjay Gandhi
National Park, followed by a gardening workshop, and a tree plantation drive
within the project premises —further reinforcing the development’s commitment
to green living, which aligned with Piramal Vaikunth’ s practice of gifting a
sapling to each family at the time of handover, now culminating in over 1,600
plants across the community.
Speaking on the
success of the initiative, Abhijeet Maheshwari, CEO, Piramal Realty,
said, “Weekenders was envisioned as more than a marketing initiative—it
was designed to reflect the very ethos of Piramal Vaikunth as a ready,
thriving, community-first development. Every chapter of the campaign showcased
how the project goes beyond just physical infrastructure to offer a deeply
engaging and balanced lifestyle. The enthusiastic participation from residents,
homeowners and prospects reaffirmed our belief that people today are seeking
not just homes, but holistic living experiences rooted in connection, wellbeing
and belonging.”
Spanning across 32
acres with over 1.71 lakh sq. ft. of amenities and 40% open spaces, Piramal
Vaikunth has emerged as a modern community anchored in wellness,
sustainability, and social connection. At its heart is Club V, a 47,000 sq. ft.
clubhouse serving as the cultural and recreational hub, complemented by
landscaped walkways and Maharashtra’s first ISKCON temple within a gated
residential complex.
As families
continue to move in and the township evolves, the Weekenders campaign has
helped reinforce the brand’s core proposition—of not just building homes, but
nurturing thriving communities rooted in shared experiences.
About
Piramal Realty:
Founded in 2012,
Piramal Realty, the real estate development arm of Piramal Group is one of
India’s leading developers with 13 Mn. sq. ft of residential real estate under
development in and around Mumbai. Piramal Realty aims to set gold standards in
architectural design, quality, safety, and customer centricity in both
residential and commercial real estate. Piramal Realty’s innovative
developments not only capture a cutting-edge and contemporary ethos but also
aim to adopt a more intuitive interpretation of luxury. This distinctive
approach celebrates the harmonious integration of nature, greenery,
spaciousness, natural light, ventilation and the inherent connection with
biophilia encapsulating the essence of community living.
