Pune,
February 17, 2026 : After building a strong creative foundation
across advertising and regional cinema, filmmaker Yogesh Deshpande is set to
step into mainstream Hindi cinema with his upcoming feature film, marking a
significant new chapter in a career that has seamlessly bridged advertising
craft and culturally rooted storytelling. The project, currently in
pre-production, is scheduled to go on floors in the coming months, with casting
underway and extensive location recce already completed.
Deshpande’s
move into the Hindi film industry reflects a natural evolution of a creative
journey that began in advertising. Since starting his career in 2005, he has
written and directed over 100 ad films, building a strong reputation for visual
storytelling and brand communication. He is also the founder of RedefineZ
Concepts, which later expanded into a full-fledged production house, RedefineZ
Productions, based in Pune.
Speaking
about his journey and his entry into mainstream Hindi cinema, Yogesh Deshpande
said, “My journey from advertising to filmmaking has always been guided by a
belief that stories must remain emotionally honest and culturally rooted. Each
project has helped me explore how deeply personal narratives can connect with
wider audiences. Entering mainstream Hindi cinema feels like a natural
extension of that journey — an opportunity to tell stories that are both
intimate and universal. This film reflects the world we live in today, shaped
by change, technology, and human relationships, while remaining deeply grounded
in real experiences.”
He
transitioned into feature filmmaking with 66 Sadashiv, marking his entry into
long-form storytelling. He followed this with the ambitious musical biopic
Swaragandharvaa Sudhir Phadke, which stood out for its rare musical
authenticity and use of original songs recorded by legendary voices including
Lata Mangeshkar, Asha Bhosale, Sudhir Phadke, and Kishore Kumar. Released
across five countries, the film received widespread critical acclaim and
international recognition, further establishing Deshpande’s reputation for
culturally rooted storytelling.
His
upcoming Hindi feature reflects the same creative philosophy. Set against the
cinematic landscapes of Konkan, the film explores the human impact of the
digital divide — a theme rarely explored in mainstream Hindi cinema. Driven by
a strong female protagonist, the story promises an emotionally layered
narrative that blends intimate human experiences with a visually expansive
setting.
With
a career spanning advertising, music-led biographical storytelling, and
culturally anchored narratives, Deshpande represents a new generation of
filmmakers bringing regional depth and emotional authenticity into mainstream
Hindi cinema. His transition marks not just a personal milestone, but also a
creative expansion — one that continues to place human emotion and cultural
identity at the heart of cinematic storytelling.
