February
27, 2026 : Binance, the world’s leading blockchain
ecosystem and the largest digital asset exchange by trading volume and user
base, is excited to announce a ₹2 crore in USDT community rewards campaign
for its verified Indian users, ahead of the vibrant festival of Holi. This
initiative is part of Binance’s continued commitment to strengthening
engagement within India’s rapidly growing digital asset community.
The
month-long campaign, themed #IndiaTurnsYellow –
in the festive spirit of Holi, and inspired by Binance’s iconic yellow – will
run from February 27 to March 25, 2026. It is exclusively open to users
who have completed India-based KYC verification on the Binance platform.
Verified
users can participate by inviting new users through a limited-time referral
link. Upon successful registration, KYC verification, a minimum deposit
equivalent to $5, and completion of qualifying transactions, both the inviter
and invitee become eligible to unlock reward boxes. Each reward box contains
USDT token vouchers valued between ₹300 and ₹1,200.
The
total reward pool is ₹2 crore in USDT token vouchers, distributed on a
first-come, first-served basis. Each eligible participant can unlock up to 20
reward boxes during the campaign period.
In
addition, users are invited to join an exciting week-long social challenge,
featuring an additional prize pool of $10,000 in USDT. To participate, users
simply need to follow Binance India’s official X
and Instagram channels and engage
with the social giveaways for a chance to win additional rewards.
Localizing
Global Brand Engagement
This
campaign exemplifies Binance’s approach to integrating global brand initiatives
with India’s rich cultural calendar, aligning with the increasing interest in
digital assets among Indian retail users. As India leads the global crypto
adoption index, Binance remains committed to promoting safe and responsible
adoption by offering comprehensive educational resources through Binance
Academy, empowering users to become fully acquainted
with digital assets before engaging in the crypto ecosystem.
Participation
in the rewards campaign requires mandatory identity verification and is subject
to predefined eligibility criteria and anti-abuse safeguards to ensure a fair
experience for all participants.
Eligibility
and Considerations
The
campaign is open exclusively to verified Indian users, with certain trading
pairs excluded as per the campaign’s terms. Rewards are issued as USDT token
vouchers and credited to users’ accounts in accordance with the applicable terms
and conditions.
Binance
reminds users that digital asset trading involves market risk, and participants
should carefully review platform policies and campaign details before joining.
For
full campaign terms and details, please visit the official Binance website, here.
About
Binance:
Binance is a leading global blockchain
ecosystem behind the world’s largest cryptocurrency exchange by trading volume
and registered users. Binance is trusted by more than 300 million people in
100+ countries for its industry-leading security, transparency, trading engine
speed, protections for investors, and unmatched portfolio of digital asset
products and offerings from trading and finance to education, research, social
good, payments, institutional services, and Web3 features. Binance is devoted
to building an inclusive crypto ecosystem to increase the freedom of money and
financial access for people around the world with crypto as the fundamental
means. For more information, visit: https://www.binance.com.
For all media queries, please contact:
Pooja Singh, PR Lead, South Asia, Binance
pooja.ss@binance.com |
+971 526979960
Adfactors PR
binance@adfactorspr.com
