Erode,
Tamil Nadu, 17th March 2026 : Fortune
City formally unveiled its new brand identity on 16th March 2026
alongside a soft launch of Avenue Mall, marking a significant milestone
in its transformation into an integrated retail, lifestyle and entertainment
destination for the Kongu region.
The
launch event was held at the Fortune City which is located on the
Coimbatore–Salem National Highway in the presence of a select gathering. The
evening featured a ceremonial lamp lighting and the official unveiling of the Fortune
City logo by the dignitaries.
The
event also marked the soft launch of Avenue Mall, the large retail and
lifestyle zone spread across 4,00,000 sq. ft., positioned as a key
anchor inside Fortune City. The mall is designed to host a curated mix of
national & international brands across lifestyle, food, and entertainment.
Speaking
on the occasion, Mr. C. Devarajan, MD, URC Constructions, a key investor
in the project said the unveiling of Fortune City comes at a momentous
time for Erode, with the Government of Tamil Nadu’s recent launch of Tidel
Park Neo in the adjacent campus.
“As
Erode evolves and attracts a younger workforce, including professionals from
the emerging IT and services sectors, destinations like Fortune City will play
an important role in meeting their changing lifestyle aspirations.
Fortune
City has been planned to complement this next phase of growth by offering a
well-rounded destination for shopping, entertainment, dining and social
experiences, with accommodation and hospitality as part of its broader
long-term vision,” he added.
S.
Shriram, Founder & CEO, Miles2Go Consulting Services,
said “Fortune City’s master-plan strategy, conceptualised by Miles2Go
includes nine integrated elements – retail spaces, F&B districts,
multiplex cinemas, sports arena, office spaces, event venues, co-living areas,
a leisure hotel and one of India’s largest EV hubs with 100 charging points.”
“Fortune
City has been envisioned as an all-in-one space, created for the people of the
Kongu region. We believe this will grow as a destination not just for
today’s consumers, but for the next generation as well”, he added.
Fortune
City signals the beginning of a new chapter for
Erode’s retail and lifestyle landscape, with a destination designed to serve
consumers, brands and businesses across the region.
