Mumbai, India : Trsna, one of India’s fastest‑growing premium condiment brands,
announced a collaboration with MasterChef Shipra Khanna as Brand Ambassador and
Gastronomy Advisor. With her culinary expertise, Trsna strengthens its mission
of preserving regional food heritage while innovating for modern,
health‑conscious consumers, thus marking a significant milestone in the
company’s national and global growth strategy.
Founded in
2023, Trsna (derived from
the Sanskrit word for “craving”) operates an FSSAI-licensed facility and
partners with artisans to craft small-batch, naturally fermented, probiotic-rich
condiments. Free from artificial colours and flavours, the products blend
time-honoured techniques with contemporary nutritional science, supporting gut
health, aiding digestion, and delivering authentic regional
nutrition.
The brand has rapidly
expanded its footprint across India and international e-commerce markets. Its products are available online
via Amazon India & USA, Flipkart, JioMart, and the TRSNA Foods website, and
offline across 250+ premium lifestyle retail outlets including Food Square and
Bombay Gourmet Market. In the HoReCa segment, TRSNA partners with luxury
hospitality leaders such as Taj Mahal Palace & Towers and Radisson Hotel
Mumbai Goregaon, among other premium establishments.
The brand has also
showcased it’s first range of Products – Gourmet Artisanal Pickles – at
prominent industry and cultural platforms including Hotel Restaurants &
Catering Business at Jio World, Jain Food & Lifestyle Festival, Gujarati
Food Festival, and is set to participate at AAHAR New Delhi 2026.
With over 50
handcrafted condiments from nine states of India, Trsna now plans to expand
into Heritage Pantry Essentials—wild honey, A2 ghee, nut butters, fruit
preserves, papads, and more—curating nostalgic yet contemporary experiences.
As TRSNA continues to
scale across retail, HoReCa and global markets, the brand remains committed to
sustainable sourcing, artisan partnerships, and delivering premium,
health-forward Indian condiments to consumers worldwide.
“Trsna Pickles
represent the depth of India’s regional culinary heritage, crafted the
traditional way for today’s global gourmet palate, I am excited to
collaborate with a brand that honours authenticity while embracing innovation.”
said Celebrity MasterChef Shipra Khanna.
“The brand is
beyond food—it’s about nostalgia, memories from home, and reconnecting with our
cultural roots,” adds Terence David, Founder, Trsna Foods.
“We are not just
preserving tradition — we are elevating it. TRSNA is building a new global
category where heritage, health and gourmet excellence converge. Our collaboration
with Chef Shipra Khanna marks a decisive step in scaling gut-friendly gourmet
across international markets,” said Freejo Francis, Co-Founder, Trsna
Foods.
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