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Orika, India’s premium spice brand celebrated for
elevating everyday cooking with a refined range of gourmet spices, all-purpose
seasonings, marinades and drink premixes, has now added a new star to its
portfolio – Orika’s Korean All Purpose Seasoning. Inspired by
gochugaru (Korean red pepper flakes), this bold, all-purpose blends the perfect
balance of fiery-savoury notes of Korea straight into Indian kitchens.
The seasoning offers a layered and well-rounded
flavour profile, like gochujang packing a concentrated punch of spicy, savoury,
and fermented umami with a delightful zing. The seasoning’s colour and aroma
were engineered, along with its flavour, to perk up most everyday meals, from
ramen to chaats, bimimbap, fried rice, momos, and even popcorn.
Orika’s Korean All-Purpose Seasoning
introduces India’s first self-cleaning, clog-free sprinkler bottle — an
innovation designed for a smooth, consistent flow every time, making cooking
and sprinkling effortless. Beyond functionality, every sprinkler is designed
with inspiration from Korean culture, turning it into a true symbol of global
taste and contemporary lifestyle.
Speaking on the launch, Mrs Akshita Budhiraja,
Founder, Orika Spices said, “At Orika, we believe everyday cooking should be
effortless and full of flavor, with a global touch. With Korean All Purpose
Seasoning, we are focusing on the bold Korean flavors and bringing it to the
Indian household while also maintaining our legacy of being masters in spice
innovation. Korean Seasoning is meant for ease, flavor, and cultural resonance.
The launch is aimed at urban millennials and GenZ in
addition to experimental eaters, K-Pop, K-Drama enthusiasts, and snack lovers,
addressing the growing preference for global flavors and fusion cuisine in
India. With its cross-category applications – from rice bowls to wraps, dips to
dressings– the seasoning promises to be a pantry essential.
The addition of Korean All Purpose
Seasoning to Orika’s product offering strengthens the brand’s
commitment of bringing global tastes with local appeal, authentic taste,
creativity and ease of cooking.
About Orika
Orika, the premium retail brand from Paras Spices,
carries forward a legacy that began in 1982. With a focus on single-origin
spices authentically sourced directly from their roots, Orika is known for its
award-winning packaging, India’s first self-cleaning caps, and its commitment
to innovation. Its portfolio spans gourmet seasonings and instant taste mixes
that seamlessly blend tradition, authenticity, and modern global flavours for
today’s kitchens.
